Services of mass media and personal ecology: issue history
Abstract and keywords
Abstract (English):
The media have a strong influence on public life in general, as well as on moral and socio-psychological image of every member of society in particular because any new information, broadcasted by media, directs in a certain way and contains repeated stereotypes of political orientations and values, self-reinforcing in the minds of individuals. Mass media has a powerful impact on the consciousness of every member of society, and is an effective influence on emotions of the individual, means of operative delivery of the selected information in different “territorial nooks” of any regions of the planet. The most demonstrative example is electronic media. Today, the impact of the media on the individual has increased much more. The Internet and television dominate other media in terms of impact; they have become the life of almost every family.

Keywords:
Mass media, information, press, communication, social institution, society, printing
Text

В современном мире, при всё возрастающей

зависимости жизни общества от качественного

использования информационных технологий,

вопросы о степени свободы СМИ от власти и го-

сударства (в особенности претендующего на ста-

тус демократического), от общества приобретают

особое значение. Средства массовой информа-

ции выполняют разные социально-политиче-

ские роли, некоторые из которых, в зависимости

от социально-политических нюансов, обретают

смысл особой общественной значимости. Это

объединительные, организующие, консолидиру-

ющие и просвещающие общество роли. Вместе

с тем, СМИ могут играть и разъединительную,

дезинтегрирующую роль [1].

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