THE PROBLEM OF PRESERVATION OF CULTURAL IDENTITY IN CONDITIONS OF GLOBALIZATION
Abstract and keywords
Abstract (English):
V stat'e rassmatrivaetsya problema sohraneniya identichnosti. Daetsya avtorskoe ponimanie identichnosti kak opredelennoy ustoychivosti sociokul'turnyh, civilizacionnyh, nacional'nyh i individual'nyh harakteristik i ih samotozhdestvennost', kotoraya daet vozmozhnost' otvetit' na postavlennye pered kazhdym chelovekom voprosy: kto ya i kto my. Dokazyvaetsya, chto v epohu globalizacii voznikshaya problema identichnosti podrazumevaet pod soboy v pervuyu ochered' personal'nuyu identichnost', to est' skladyvanie ustoychivyh predstavleniy u cheloveka o sebe kak chlene obschestva, a takzhe kul'turnuyu identichnost', porozhdayuschuyu u naroda chuvstv samotozhdestvennosti, predostavlyayuschuyu emu vozmozhnost' nayti svoe mesto v mezhnacional'nom prostranstve. Inymi slovami, bazisnym elementom identichnosti lyuboy nacii yavlyaetsya opredelennaya smyslovaya celostnost', kotoraya vosprinimaetsya v kachestve harakteristiki nacii. Avtory prihodyat k vyvodu, chto imenno eta smyslovaya celostnost' obuslavlivaet soedinenie vsey sistemy v edinoe celoe. Tak, nevozmozhno izmenit' identichnost', ne smeniv pri etom ee osnovnoy idei. Odnako v sluchae, esli proishodit razmyvanie «glavnoy idei», ni odna identichnost' ne sposobna ustoyat'. Avtorami otmechaetsya vazhnost' preodoleniya krizisa kak individual'nyh, tak kollektivnyh identichnostey vvidu rasprostraneniya cennostey global'noy kul'tury. Vyvodom stat'i yavlyaetsya utverzhdenie, chto globalizaciya pytaetsya slomit' nacional'nuyu identichnost', rastvorit' ee v global'nyh processah demokratizacii, standartizacii kul'tury, ekonomizacii, universalizacii cennostey i informatizacii. V svoyu ochered' nacional'naya identichnost' brosaet vyzov globalizacii i podnimaet uroven' nacionalizma v predelah nacional'nyh soobschestv i razdelyaet dannye soobschestva na otdel'nye sostavnye elementy - subnacional'nye soobschestva. Predstavleny takzhe vozmozhnye puti resheniya dannoy problemy.

Keywords:
identichnost', gomogenizaciya, globalizaciya, kul'tura, cennosti, naciya
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