%0 Journal Article %T The problem of normative regulation in the context of private-social interaction (case study: the phenomenon of morals) %A Dmitrieva , I.. %A Ivakhnov, V.Y. %K normative regulation, morals, the social, the objective, the subjective, values %J Servis Plus %D 2014 %N 8 %P 7 %I Russian State University of Tourism and Service