%0 Journal Article %T Service "master class" as an effective method of merchandising in the restaurant industry %A Shamkova, N.T. %A Novikov, A.A. %A Maksimova, V.I. %K culinary master class, merchandising, public catering enterprise, model of service process, sales promotion, criteria for preparation and holding of culinary master class %J Servis Plus %D 2023 %N 11 %P 9 %I Russian State University of Tourism and Service