%0 Journal Article %T Corporate culture of the organization and improvement of the service quality in the conditions of society transformation (on the example of University activities) %A Dmitrieva , I.. %A Sheleketa, V.. %A Kopylov, S.. %A Pribytkov, Y.B. %K corporate culture, service quality, system characteristic, higher educational institution %J Servis Plus %D 2016 %N 10 %P 8 %I Russian State University of Tourism and Service